News Media Leadership List®

The News Media Leadership List® provides direct access by mail, telephone, and fax to over 33,000 journalists and opinion makers at over 2,300 of the nation's leading news media organizations.

The News Media Leadership List® is updated quarterly with information from each newly published edition of the News Media Yellow Book. Leadership Directories' editorial staff verifies all information in all listings in the News Media Yellow Book directly with each organization listed, prior to publication of each quarterly edition.

The News Media Leadership List® offers a wide range of selections to help you target your mailing or marketing campaign. Consultation with our account executives will help you to select only the names you need.

The Leadership Lists® Guarantee We guarantee that the information in our lists is current and accurate, and that the addresses are deliverable up to the date that the list is updated. We will reimburse mailers for postage on returns upon receipt of cancelled mail. Selects   Total Count (deduped) 34,259 Total Count with Phone (deduped) 34,259 Total Count with Phone and Fax (deduped) 30,453 Job Function Count Administrative Support 766 Executive Secretary, Assistant 349 All Senior Management (High-level private sector executives, from Manager to C-Suite) 4,357      Executive Vice President (EVP) 136      Manager, Director 337      President 99      Senior Vice President (SVP) 241      Vice President (VP) 776 Anchor, Newscaster 2,174 Board Member 51 Bureau Chief 636 Chairman 52 Circulation 297 Columnist 1,451 Editorial Page Columnist 44 Syndicated Columnist 306 Commentator, News Analyst, Panelist 83 Communications, Public Relations 557 Computers, Information Systems 346 Correspondent 1,393 Chief Correspondent 33 Critic 361 C-Suite 230      Chief Executive Officer (CEO) 151      Chief Financial Officer (CFO) 12      Chief Information Officer (CIO) 23      Chief Operating Officer (COO) 30 Editor 11,429 Assignment Editor 312 Editorial Page Editor 233 Events Listings Editor 45 Editorial Board Member 139 Finance 25 Guest Booking, Talent Booker 201 Host/Moderator 877 Human Resources 317 Recruitment 312 Librarian, Information Services 258 Marketing, Sales 25 Media Contributor 2,227  Contributing Editor 1,761  Contributing Writer 393      On-Air Commentator, Media Analyst, Panelist 52 Meetings, Events, Conferences 69 Meteorologist 281 Ombudsman 25 Readers' Representative 22 Online Journalist 2,154 Blogger 578 Online Strategy, Management 124 Online Social Media, Web 2.0 Strategy 16 Operations 40 Producer 2,741 Executive Producer 587 Publisher 754 Reporter 7,034 Research and Development 11 Researcher 130 Writer 1,958 Editorial Page Writer 140 Leadership Status Count Assistant to the Head of Main Organization 120 Head Editorial Officer 1,377 Head of Main Organization 1,234 Head of Subsidiary 12 Subject - Reporter's Assignment Count Advertising 54 Aerospace 38 Space 14 Aging, Senior Citizens 24 Agriculture 68 Animals 12 Apparel 10 Architecture 54 Arts, Culture, Entertainment 1,170 Dance 30 Film 171 Gossip, Celebrities, Society 99 Museums 14 Music 234 Classical Music 40 Jazz 10 Pop Music 62 Rock Music 16 Pop Culture 50 Theater 97 Visual Arts 43 Automobiles 111 Aviation 41 Beauty 112 Beverages 62 Wine 40 Business 807 International Business 14 Local Business 19 Small Business 53 Chemicals 16 Computers, Technology 494 Computer Hardware 29 Computer Software 23 Internet  37 Construction 14 Consumer Affairs 111 Defense 201 Armed Services, Military 73 National Security 72 Economic Development 33 Economics 251 Education  433 Elementary Education 24 Higher Education 97 Secondary Education 23 Elections 43 Campaign Finance 12 Electronics 46 Semiconductors 10 Employment, Labor 94 Retirement 15 Workplace, Career Issues 46 Energy 208 Fossil Fuels 65 Oil and Gas 65 Entrepreneurship 12 Environment 262 Climate Change, Global Warming 25 Family 106 Children, Teenagers 33 Parenting 30 Fashion 358 Fashion Accessories 36 Features 596 Finance 640 Accounting 10 Banking 82 Exchanges and Markets 216 Bonds 24 Commodities, Futures 28 Mutual Funds 30 Stock Markets 56 Investments 15 Hedge Funds 15 Mergers and Acquisitions 24 Personal Finance 116 Private Equity 22 Taxes 30 Venture Capital 16 Wall Street 27 Food 404 Restaurants, Dining, Cooking 279 Gambling  15 Garden 89 Government 532 Congress 158 Federal Government 130 Department of State (DOS) 16 Department of Treasury (TREAS) 15 Federal Reserve System (FRS) 12 Securities and Exchange Commission (SEC) 12 Municipal Issues 246 City Hall 93 Government Affairs 31 Lobbying 27 Health 552 Fitness 64 Health Care, Healthcare 73 Nutrition 34 Public Health 10 Home 156 Homeland Security 45 Housing 30 Human Interest 18 Immigration 66 Insurance 36 Intergovernmental Institutions 41 United Nations 41 Interior Design 29 International Affairs, Foreign Affairs 236 Investigative 348 Journalism, Media Issues 317 Radio 42 Television 174 Judiciary 272 Criminal Courts 18 Federal Courts 48 State Supreme Courts 11 United States Supreme Court 23 Justice Department 24 Law 199 Law Enforcement 274 Crime 109 Police 172 Lifestyle 109 Manufacturing 34 Marketing 30 Medicine 199 Metals, Minerals 19 Metropolitan Issues 1,383 Minority Affairs 62 Hispanic Affairs 20 National Affairs 225 New Products 15 Nonprofit, Philanthropy 37 Obituaries 31 Opinion Page, Op-Ed Page 120 Outdoors 80 Pharmaceuticals 59 Biotechnology 30 Photography 96 Politics 845 Public Administration 38 Public Safety 38 Publishing 194 Books 188 Real Estate 205 Commercial Real Estate 33 Residential Real Estate 26 Religion 145 Retail 101 Science 187 Shopping 11 Social Issues 37 Sports 2,193 Automotive Racing 37 Collegiate Sports 263 Fishing, Hunting 14 High School Sports 168 Horse Racing 21 Olympics 22 Professional Baseball 142 Professional Basketball 84 Professional Boxing 12 Professional Football 145 Professional Golf 63 Professional Hockey 58 Professional Soccer 15 Professional Tennis 16 State Issues 330 Telecommunications 59 Trade 29 Transportation 171 Airlines 41 Airports 13 Travel 256 Tourism 28 Urban, City Issues 20 Utilities 43 Weather 172 White House 110 Women's Issues 20 Regional Assignment Count Alabama  3 Arizona  1 Arkansas  2 California  3 Colorado  3 Connecticut  2 Delaware  2 Florida  4 Georgia  2 Hawaii  4 Idaho  1 Illinois  1 Indiana  2 Iowa  1 Kansas  1 Kentucky  1 Louisiana  3 Maryland  3 Massachusetts  1 Michigan  2 Minnesota  2 Mississipi  2 Missouri  2 Montana  2 Nevada  2 New Jersey  2 New Mexico  1 New York  4 North Carolina  2 North Dakota  1 Ohio  3 Oklahoma  2 Oregon  2 Pennsylvania  1 Puerto Rico  1 Rhode Island  1 South Carolina  3 South Dakota  2 Tennessee  3 Texas  3 Utah  2 Vermont  2 Virginia  5 Washington  2 West Virginia  1 Wisconsin  2 Wyoming  1 Media Type Count Boards of Directors, Trustees 32      Corporate Boards of Directors 25 Companies 1,989      Companies Located in the U.S. 1,989      Companies Located Outside the U.S. 14  Corporate Offices, Divisions  243      Financial Companies 10      Insurance Companies 10      Property, Casualty Insurance Companies 10      Reinsurance Companies 10 Foreign-Owned Companies 40 Holding Companies 102 Leadership 1000 - The Top 1,000 U.S. Companies 294 Leadership 500 - The Top 500 U.S. Companies 162 Parent Companies 487 Privately Held Companies 306 Publicly Held Companies 1,632 Subsidiaries 781 Government Institutions 122 Federal Government 122 Federal Executive Branch 122 Federal Independent Agencies 122 News Media 38,655 Foreign Media Outlets 578 News Bureaus 3,669 News Services 1,903 Feature Syndicates 349 Newswires 1,089 Newspapers 12,549 Online Media 2,482 Blogs 581 Periodicals 11,993 Journals 14 Magazines 10 Programs 5,267 Publishers 786 Directory Publishers 222 Magazine Publishers 299 Newsletter Publishers 397 Radio Networks 524 Radio Stations 1,792 Television Networks 2,861 Broadcast Television Networks 902 Cable Television Networks 1,565 Television Stations 5,893 Nonprofits 148 Museums 88 Political Advocacy Organizations 33 Think Tanks 30 Subject - Program or Periodical Count Advertising 130 Aerospace 92 Space 70 Aging, Senior Citizens 46 Agriculture 67 Apparel 123 Architecture 119 Arts, Culture, Entertainment 1,355 Cultural Affairs 32 Graphic Arts 16 Museums 88 Music 48 Automobiles 170 Aviation 66 Beauty 156 Beverages 38 Business 1,231 Management 15 Chemicals 79 Communications, Public Relations 12 Computers, Technology 530 Construction 39 Consumer Affairs 68 Defense 200 Armed Services, Military 149 Economics 47 Education  157 Elections 31 Electronics 67 Employment, Labor 57 Energy 109 Environment 221 Family 176 Children, Teenagers 79 Fashion 369 Finance 814 Accounting 10 Banking 73 Exchanges and Markets 10 Investments 47 Mergers and Acquisitions 12 Personal Finance 166 Taxes 26 Food 204 Garden 18 Gay, Lesbian Issues 37 General Interest 532 Government 295 Congress 143 Federal Government 145 Health 478 Historic Preservation 88 Human Resources 10 Insurance 60 Property, Casualty Insurance 10 Reinsurance 10 Interior Design 347 International Affairs, Foreign Affairs 214 Journalism, Media Issues 239 Radio 34 Radio Broadcasting 34 Television 40 Television Broadcasting 34 Law 230 Law Enforcement 18 Crime 18 Library 36 Market, Business Research Services 19 Marketing 38 Media 38,624 Men's Issues 190 Metals, Minerals 17 Minority Affairs 317 African-American Affairs 162 Asian-American Affairs 16 Hispanic Affairs 76 National Affairs 22 National Evening News 123 National Morning News 112 National Weekend News 24 News Commentary 133 News Magazines 165 Nonprofit, Philanthropy 21 Outdoors 161 Pharmaceuticals 42 Photography 30 Politics 1,269 Public Affairs Programming 142 Publishing 386 Books 79 Real Estate 21 Regional News 3,398 California News 436 Maryland News 93 New Jersey News 85 New York News 333 Washington, DC News 103 Religion 146 Retail 58 Science 166 Social Issues 36 Sports 753 Sunday Supplements 77 Talk, Interviews 401 Telecommunications 58 Cable TV, Satellite Systems 16 Trade 18 Transportation 35 Travel 296 Urban, City Issues 372 Women's Issues 508 Book Section Count News Services 1,748 Newspapers 11,557 Networks 2,731 Television Stations 4,478 Radio Stations 1,606 Programs 282 Periodicals 11,100 Non-U.S. Media 545 Publishers 735 Gender Count Female (deduped) 13,800 Male (deduped) 19,982

Download a printable PDF version of this datacard. Total Count of Names 34,259 Updated Quarterly January, April, July and October Mailing List $0.19/name Includes name, title, and complete mailing address. File may be used only once. Minimum Order: 4,000 names ($760) Contact List $0.36/name Includes name, title, complete mailing address, telephone number, and fax number. File may be used for one year. Minimum Order: 2,000 names ($720) Names from all Leadership Lists® can be combined to reach the minimum order. E-mail List $0.42/name We’ll send your e-mails for you and provide reports on click-through and open rates. Opt-in and CAN-SPAM compliant. Minimum Order: 2,000 names ($840) Click here to learn more about available e-mail quantities. M=Per thousand names, F=Flat charge, N/C=No charge Selection Categories Job Function N/C Job Title N/C Leadership Status N/C Subject - Reporter's Assignment N/C Regional Assignment N/C Media Type N/C Book Section N/C Subject - Program or Periodical N/C Gender N/C Services Key coding N/C Labels 4-up Cheshire labels N/C Electronic File Format and Delivery Electronic file formats available include comma separated text (.txt) or Microsoft Excel (.xls.). Please specify preference. Diskette, CD-ROM, or cartridge $25/F E-mail or FTP $50/F Please allow 3-4 business days for your order to be processed. Shipping Shipping charges apply to purchase of labels, magnetic tape, diskette, CD-ROM, and cartridge. Please specify preference. FedEx Standard $50/F FedEx 2-day $55/F FedEx Priority Overnight $65/F Requirements Sample mailing piece or telemarketing script, prepayment for first-time orders, and signed order confirmation and list rental agreement. Discounts 50% discount off base price on additional sets of labels. 20% commission to recognized brokers.